Enspektos regularly curates and publishes
Enspektos investigates and explores the evolving digital landscape via visualization, curation, Open Research projects and events.
Read on and click the buttons below to learn about our insights work. We also offer a range of digital health market analysis through our syndicated insights and advisory service enmoebius bronze. Learn more about enmoebius bronze by clicking here.
Digital Health Illustrated
Digital Health Illustrated is a unique video blog featuring thinking, original research and more about how digital technologies are influencing health globally. Click here to learn more and watch episodes.
The Rise of Just-in-Time Health Information Systems
Are the days of Dr. Google numbered? Today, a range of digital health firms are working on ways to automatically deliver relevant, customized and personalized health content to consumers. These companies are ushering in an era where the act of using a search engine to find health content may become a quaint relic of the past. Learn about the rise of just-in-time health information systems, which promise to transform the way we find and consume health content forever.
Read about the rise of just-in-time health information systems below.
The centerpiece of Enspektos’ Open Research efforts is digihealth pulse, an ongoing tracking study of digital health consumers. Learn more about this study by clicking the button below.
Launched in September 2012, digihealth pulse is an Open Research project designed to provide ongoing insights on how active digital health consumers consume, perceive and react to online health content. digihealth pulse is powered by enmoebius, Enspektos’ patent pending digital surveillance and behavioral measurement platform.
Read sample insights from digihealth pulse by clicking the links below.
Enspektos regularly produces infographics and other visual content focusing on digital health insights and market research data. Click the buttons below to view samples of our work.
In 2009, Enspektos (via the Path of the Blue Eye Project) produced an infographic detailing the rise of the empowered e-patient. These are individuals who search online for health content for themselves or others. The first infographic of its kind, it has been shared globally and translated (by others, not Enspektos) into Chinese and Spanish.
In 2012, Enspektos produced an infographic novel focusing on five methods of keeping up with the ever-changing digital health landscape. It was a featured presentation on SlideShare and has been viewed more than 2,000 times since its release.
In 2011, Enspektos (via the Path of the Blue Eye Project) produced an infographic focusing on how people are utilizing Facebook to consume and share health information.
In 2012, Enspektos produced a widely-cited infographic focusing on the disconnect between how providers recall perceiving digital health content versus their actual experiences.
Between early 2009 and late 2012, Enspektos curated and published over 2,500 insights focusing on digital health and other topics as part of its Path of the Blue Eye Project. This initiative was designed to provide the global health marketing communications community with opportunities for collaboration and knowledge sharing. The Project reached nearly 3,000 people globally via Twitter, our mobile app Amozo, e-mail and other channels. Click the button below to view sample insights from the Project.
Following is a sample report focusing on behavioral targeting developed by Enspektos via the Path of the Blue Eye Project. Please note that the Project is no longer active.
Via the Path of the Blue Eye Project, Enspektos regularly held events focusing on a range of topics including mobile health and innovation in health marketing communications. The live event series was called unNiched(micro). Click the buttons below to view featured outputs from these events.
In 2011, Enspektos held an unNichedmicro event focusing on trends in global mobile health. The presentation from this event appears below.
In 2011, Enspektos held an unNiched(micro) event focusing on innovations in health marketing communications. This presentation focuses on the gamification of health.
In 2011, Enspektos held an unNichedmicro event focusing on innovations in health marketing communications. This abstract presented at the event focuses on how mobile phones are being used to spread information and improve maternal health in Ghana.