Enspektos is dedicated to helping health marketers access insights and information about a range of subjects, including social media, digital marketing and public relations.
We dedicate the bulk of our educational efforts to the Path of the Blue Eye Project, a global initiative designed to encourage health marketers to share knowledge more frequently. In addition, we have published a range of strategy guides and research reports over the years. Please explore this section of the site to access some of this content.
Please click the links below to access research and strategy focusing on social media and other topics.
Achieving Openness: The Art Of Listening, Learning & Communicating With People
Using Social Networks For Health & Wellness
People are actively using social networks to educate, streamline medical research, improve patient care and aid collaboration between health professionals. Learn why and how to use them to effectively engage your customers and other stakeholders. Download
The Evolving Health Blogosphere
A report that provides a detailed portrait of the 2008 U.S. and global health blogging population. Download
Trust & The Health Web
A study examining which health information sources Americans trust the most and their perceptions of online content developed by patients and medical professionals. Download
Read additional publications archived on our old Website: Click Here
Enspektos does not have a company blog. Instead, we maintain a multi-author Weblog, Walking the Path, which is the official blog of our global initiative, the Path of the Blue Eye Project. Get insight from us and other health marketing communications experts by reading and subscribing to Walking the Path.
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